Welcome to Bracken Jewelers

Bracken Jewelers is a three-generation fine jewelry studio in Santa Monica, California, established 1984. We craft one-of-a-kind engagement rings, wedding bands made from real California Gold and have a curated selection of antique jewelry and high-end vintage watches. We are deeply committed to superior craftsmanship, quality and creating beautiful jewelry that is made to last.

 Our Products & Services

Meet Todd Bracken

Master Jeweler – Goldsmith – Graduate Gemologist

A black and white portrait of Todd Bracken with a beard and mustache wearing a wide-brimmed hat, a striped shirt, a vest, and pants. He is holding a gold pan, revolver and a solid gold bar. He is seated against a plain background.

Todd Bracken is the designer and master jeweler behind Bracken Jewelers. He has crafted thousands of one-of-a-kind pieces of jewelry for couples and design houses like Tiffany & Co. alike. Inspired by raw, ancient and natural elements and committed to quality and craftsmanship, the jewelry he creates is incomparable in look, feel and engineering.

Raised in a family jewelry business, Todd was immersed in the world of jewelry and watches from a young age–though his fascination with treasure and stories preceded even that. He went on to earn his Graduate Gemologist certificate from the Gemological Institute of America and graded diamonds in their Gem Trade Laboratory before opening Bracken Jewelers in Santa Monica in 1984.

Of his most notable creations is the California Gold jewelry collection, crafted from real California river gold that he mines himself in the Sierra Nevada foothills. It is a deeply symbolic ode to the Golden State.

  • Michelle Obama Wears Gold Disc Drop Earrings

    Michelle Obama wears a pair of Gold Disc Drop earrings crafted by Bracken Jewelers, on the cover of Liza Mundy’s book “Michelle: a Biography”

  • WedVibes.Media Editorial at Filoli Gardens

    WedVibes.Media editorial wedding photoshoot at Filoli Gardens in Woodside, California. Styled by Kennedy Bingham of Gown Eyed Girl, photographer Anni Graham.

  • Jennifer Garner Wears "City of Six" Ring

    Jennifer Garner wears our City of Six California Gold wedding band in Netflix film “Family Switch” (Image: Tudum)

  • Zendaya Wears Bulgari at SAG Awards, 2023

    Todd masterfully remodeled this Bulgari gemstone necklace for Zendaya to wear at the 2023 SAG awards. (Image: Nylon, Marie Claire and Harper’s Bazaar)

  • Lady Gaga Wears Intel Curie Ring for Grammy David Bowie Tribute, 2016

    Todd personally custom-fit this light and visuals tech-ring for Lady Gaga for her David Bowie tribute performance at the 2026 Grammy’s.

Todd Bracken and daughter Rebecca Bracken standing next to a large boulder along the Yuba River in the Sierra Nevada foothills, at their claim, with trees and hills in the background on a sunny day.
Rebecca Bracken taking a selfie in the Bracken gold refining workshop with Todd Bracken working on a large spinning machine behind her.
Two gold mine workers wearing safety helmets and vests stand near industrial machinery outdoors under a clear blue sky.
Todd Bracken kneeling in a river holding a gold mining pan, surrounded by large rocks, with a dredging machine in the background.
Todd Bracken kneeling in a shallow creek holding a rusty pan with small material inside, surrounded by rocks, with a dredging machine in the background.
Todd and Diana Bracken standing inside the entrance of their jewelry store named 'Bracken Jewelers' on the third street promenade in Santa Monica, California. The man is holding a hat and the woman is smiling. The store window displays jewelry items.
Darlene Bracken standing next to Todd Bracken at Bracken Jewelers in front of the jewelry store showcases. The background features a window with a view of trees and buildings outside, and a framed picture on the wall.
Black and white photo of a jewelry store named Bracken Jewelers with owner Todd Bracken standing outside, smiling, wearing a white shirt and dark pants. The store window displays some jewelry and books, and the address 1454½ is visible.
Lester Bracken in business attire standing outside a jewelry store called 'L.D. Bracken Jewelers' with display windows and store signage visible.
Bracken family, three generations, sitting on a vintage-style red velvet sofa in a warmly decorated room with floral wallpaper, a mirror, and a small table with flowers.